Pricing Your Home

Prepping Your Home

Marketing Strategy

What is the main motivator for your move? Do you want to sell quickly? Do you have time to wait for the right dollar offer on your home? Depending on what is motivating your move will help me strategize with you to best align our marketing plan with your goals.

Knowing how to price your home is crucial to succeeding in selling your home. I will provide you with an analysis of your home's value with the comparable homes in the area and from recent sales. Over pricing your home may end with a stale listing, which we do not want. Under pricing may be a good strategy to create escalations. Together, we will come up with the right price for your goals.

Now that we've priced your home, it's time to prepare it for the marketing of it to potential buyers. This includes removing clutter, depersonalizing the home so potential buyers can envision what it would be like for them to live in the space, make any necessary small repairs, and deep cleaning to ensure that the home is in pristine condition. I may recommend using my staging team to assist with furnishing your home with furnishings and accessories, especially for empty rooms.

I will create a marketing strategy to reach as many potential buyers as possible. This starts with my media agency that will diversify the type of media we market your home with including photos, videos, 3D tours, 2D floor plans, and more. In addition to scheduling content on my personal social media accounts, I strongly believe in agent-to-agent referrals to bring people in.

Understand Why You're Selling